East of Eden Finally Breaks the 30% Barrier

The drama is gradually moving towards its climax with the unveiling of the real parentage of Shin Myung Hoon and Lee Dong Wook. Viewers are thus turning in to see the outcome and it was evidently reflected in the high ratings.

According to TNS Media Korea, East of Eden obtained 32.3% yesterday which was 2.7 percentage points higher than Monday’s rating of 29.6%. In contrast, SBS Terroir got 8.4% while KBS The World That They Lived In ended its run with only 7.7% (I thought it was 20 episodes, but it has ended at 16). It must be worrying for KBS since despite it being the finale, a good script, Song Hae Gyo and Hyun Bin, the poor ratings didn’t really balance it out. With the follow-up drama being Boys Before Flowers, will the ratings slump continue?

The focus and the MVP of this week’s episodes was Park Hae Jin whose character Shin Myung Hoon had to grapple with the knowledge that the father he had know for all these years, Shin Tae Hwan was actually his enemy and the one who killed his father. He goes around leaving subtle hints to everyone that he is actually not who he seems to be. In the preview for next week, he even goes to his real birth brother, Lee Dong Chul and gives him information that could destroy Shin Tae Hwan. What’s even more interesting is that Myung Hoon’s wife, Ji Hyun becomes the 3rd person to know the real truth.